Title Slide
Company History
Our Mission and Goals
Company and Product Analysis
Competitor Analysis
Consumer Analysis
Product Goals
Sales Projections
Marketing Plan
Marketing Plan
The objetive of this project was to create a new product for an already successful company along with creating a marketing plan to launch the product. The plan was then presented including a history of company, a situational analysis, market product focus analysis, and a detailed marketing plan including finances, positioning statement and points of difference.
