PACT Charter School recently went through an extensive rebrand of the school. They originally had multiple logos, typefaces, colors and styles with their brand. This created confusion and a lack of brand resonance with the school.
After working with an independent designer, they created a new logo and defined brand guidelines.
The obective was to then apply this new branding to all the materials needed by the school in a visually interesting way.
The challange here was to create elements that were both appealing to elementary schoolers along with high schoolers without straying too far from the brand guidelines.