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Youthworks is a Christian organization that takes groups on mission trips over the summer for about a week to different locations all over the United States as well as internationally.
The purpose of this campaign was to bring in college-aged, Christ- centered workers to be staffed at these locations for the duration of the summer.
YouthWorks wanted to emphasize the fact that these jobs are paid and they can also count for internship credit. The target audience is then people who could work these positions and meet the YouthWorks requirements.
